MAKING ANCIENT HISTORY SEXY
CLIENT
Cosi's Odyssey
TYPE OF CLIENT
Historian, writer, presenter
CATEGORY
Website, Digital, Social
BRIEF
History is often seen as academic, but the vision for Cosi’s Odyssey was to make the ancient world accessible and engaging. The brief was to build a cohesive digital brand for a historian that would move beyond the lecture hall. We needed to create a platform capable of growing an audience, selling tickets, and attracting commercial partners.
WHAT I DID
I crafted the complete digital ecosystem to professionalise the brand. I led the design and build of a content-rich website to serve as the central hub. Beyond the tech, I defined the social and content strategy to build community and managed targeted digital advertising campaigns to drive event sales. I also provided strategic support in securing and developing key brand partnerships.
RESULT
We successfully established Cosi’s Odyssey as a credible, modern media brand. The new digital presence has transformed a personal profile into a scalable commercial platform. This infrastructure now drives tangible results—filling events through paid performance channels and providing the professional validation needed to secure high-value collaborations.
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